Barry Callebaut the maker of ruby chocolate
Barry Callebaut is the company that has popularized pink chocolate after launching it in China in 2017. This is a company based in Zurich, Switzerland, considered one of the main producers of high-quality cocoa and chocolate in the world. It could be said that the company is present in 25% of the cocoa and chocolate consumed in the world, since they are present in the entire value chain of the industrial chocolate business from cocoa cultivation to the gourmet field.
Innovation is part of the heart of the company and is what has allowed them to lead the development of a totally new chocolate formula such as pink chocolate. The goal with this chocolate has been to preserve the best of its flavor and color without adding additives that could be detrimental to health, however, they have not made the formula publicly known.
The positioning projections for pink chocolate have not been long in coming and it is estimated that it could displace milk and white chocolate, although there is still a long way to go. The target market ''millennials'', a generation that will love having their own 21st century chocolate. In addition, it is expected to be a chocolate that combines the high advertising technology of social networks with the ancient mastery of Swiss chocolatiers, a combination that will surely not leave more than one indifferent.
What is ruby chocolate like?
Have you heard of ruby chocolate or pink chocolate? Many call it the fourth type of chocolate after dark, milk and white chocolate.
Where does the pink color of ruby chocolate come from?
One of the particular characteristics of this type of chocolate is its pink color, which is not due to additives or coloring according to its manufacturer. The pink color is related to the type of cocoa used, whose cocoa seeds provide that characteristic ruby color. This cocoa is grown in Latin America, specifically in Ecuador and Brazil, but also in Africa, with the Ivory Coast being its largest producer. Its flavor is not bitter like dark chocolate, although it is not sweet either, this gives it another distinctive feature related to flavor.
Barry Callebaut the maker of ruby chocolate
Barry Callebaut is the company that has popularized pink chocolate after launching it in China in 2017. This is a company based in Zurich, Switzerland, considered one of the main producers of high-quality cocoa and chocolate in the world. It could be said that the company is present in 25% of the cocoa and chocolate consumed in the world, since they are present in the entire value chain of the industrial chocolate business from cocoa cultivation to the gourmet field.
Innovation is part of the heart of the company and is what has allowed them to lead the development of a totally new chocolate formula such as pink chocolate. The goal with this chocolate has been to preserve the best of its flavor and color without adding additives that could be detrimental to health, however, they have not made the formula publicly known.
The positioning projections for pink chocolate have not been long in coming and it is estimated that it could displace milk and white chocolate, although there is still a long way to go. The target market ''millennials'', a generation that will love having their own 21st century chocolate. In addition, it is expected to be a chocolate that combines the high advertising technology of social networks with the ancient mastery of Swiss chocolatiers, a combination that will surely not leave more than one indifferent.
Barry Callebaut the maker of ruby chocolate
Barry Callebaut is the company that has popularized pink chocolate after launching it in China in 2017. This is a company based in Zurich, Switzerland, considered one of the main producers of high-quality cocoa and chocolate in the world. It could be said that the company is present in 25% of the cocoa and chocolate consumed in the world, since they are present in the entire value chain of the industrial chocolate business from cocoa cultivation to the gourmet field.
Innovation is part of the heart of the company and is what has allowed them to lead the development of a totally new chocolate formula such as pink chocolate. The goal with this chocolate has been to preserve the best of its flavor and color without adding additives that could be detrimental to health, however, they have not made the formula publicly known.
The positioning projections for pink chocolate have not been long in coming and it is estimated that it could displace milk and white chocolate, although there is still a long way to go. The target market ''millennials'', a generation that will love having their own 21st century chocolate. In addition, it is expected to be a chocolate that combines the high advertising technology of social networks with the ancient mastery of Swiss chocolatiers, a combination that will surely not leave more than one indifferent.
